Shot
Shot design and machine in New Zealand, and the ranges are built around themes carried properly through barrels, flights and shafts — Viking, Celt, Tribal Weapon, Zen, Birds of Prey and the rest each read as one coherent set rather than a barrel with matching stickers.
The carving and artwork is commissioned rather than generated, which is part of why the Warrior range in particular is one of the more distinctive things on a board.
Alongside the barrels sit Koi and Tao carbon shafts, matched flights in standard and slim, Turbo points from 30mm to 38mm, and the Ranger and Bandit bristle boards. Michael Smith and Damon Heta both throw Shot.

